Breaking Out: How to Build Influence in a World of Competing Ideas
(OverDrive MP3 Audiobook, OverDrive Listen)

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Average Rating
Author:
Butman, John
Narrator:
Synnestvedt, Erik
Published:
Ascent Audio 2013
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this audiobook will get you started on the journey to idea entrepreneurship.
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Subjects
Subjects
Business
Nonfiction
Marketing & Sales
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Street Date:
5/14/2013
Language:
English
ISBN:
9781469054971
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Citations
APA Citation (style guide)

John Butman. (2013). Breaking Out: How to Build Influence in a World of Competing Ideas. Unabridged Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

John Butman. 2013. Breaking Out: How to Build Influence in a World of Competing Ideas. Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

John Butman, Breaking Out: How to Build Influence in a World of Competing Ideas. Ascent Audio, 2013.

MLA Citation (style guide)

John Butman. Breaking Out: How to Build Influence in a World of Competing Ideas. Unabridged Ascent Audio, 2013.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
a59d9679-8cac-ca05-d7f1-7deed2ed871d
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Needs Update?:
No
Date Added:
Jan 08, 2015 12:48:04
Date Updated:
Dec 08, 2020 01:19:39
Last Metadata Check:
Apr 21, 2024 03:47:26
Last Metadata Change:
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