Breaking out: how to build influence in a world of competing ideas
(Book)
Author:
Published:
Boston, Massachusetts : Harvard Business Review Press, [2013].
Format:
Book
Physical Desc:
252 pages ; 24 cm.
Status:
Description
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this audiobook will get you started on the journey to idea entrepreneurship.
Copies
Location
Call Number
Status
Last Check-In
Longmont Adult Nonfiction
658.4094 BUT
On Shelf
Aug 7, 2019
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More Details
Language:
English
ISBN:
9781422172803 (alk. paper)
Notes
Bibliography
Includes bibliographical references.
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Citations
APA Citation (style guide)
Butman, J. (2013). Breaking out: how to build influence in a world of competing ideas. Boston, Massachusetts, Harvard Business Review Press.
Chicago / Turabian - Author Date Citation (style guide)Butman, John. 2013. Breaking Out: How to Build Influence in a World of Competing Ideas. Boston, Massachusetts, Harvard Business Review Press.
Chicago / Turabian - Humanities Citation (style guide)Butman, John, Breaking Out: How to Build Influence in a World of Competing Ideas. Boston, Massachusetts, Harvard Business Review Press, 2013.
MLA Citation (style guide)Butman, John. Breaking Out: How to Build Influence in a World of Competing Ideas. Boston, Massachusetts, Harvard Business Review Press, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
a59d9679-8cac-ca05-d7f1-7deed2ed871d
Record Information
Last Sierra Extract Time | Apr 06, 2024 05:41:24 PM |
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Last File Modification Time | Apr 06, 2024 05:41:44 PM |
Last Grouped Work Modification Time | Apr 18, 2024 01:37:01 AM |
MARC Record
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505 | 0 | |a The idea entrepreneur -- Fascination -- Expression -- Respiration -- Institution -- The thinking journey. | |
650 | 0 | |a New products. | |
650 | 0 | |a Creative ability in business. | |
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650 | 0 | |a Diffusion of innovations. | |
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