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The way we'll be: the Zogby report on the transformation of the American dream
(Book)

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Author:
Published:
New York : Random House, c2008.
Format:
Book
Edition:
1st ed.
Physical Desc:
xvi, 235 pages ; 25 cm.
Status:
Loveland Adult Nonfiction
306.0973 Zogby, J.
Description
In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:-We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.-Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.-Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.-We are demanding authenticity-in politicians, products, and our daily encounters-like never before.These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.
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Loveland Adult Nonfiction
306.0973 Zogby, J.
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Language:
English
ISBN:
9781400064502 (alk. paper)

Notes

General Note
Includes index.
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Citations
APA Citation (style guide)

Zogby, J. (2008). The way we'll be: the Zogby report on the transformation of the American dream. New York: Random House.

Chicago / Turabian - Author Date Citation (style guide)

Zogby, John. 2008. The Way We'll Be: The Zogby Report On the Transformation of the American Dream. New York: Random House.

Chicago / Turabian - Humanities Citation (style guide)

Zogby, John, The Way We'll Be: The Zogby Report On the Transformation of the American Dream. New York: Random House, 2008.

MLA Citation (style guide)

Zogby, John. The Way We'll Be: The Zogby Report On the Transformation of the American Dream. New York: Random House, 2008. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
440a46bd-47a7-be10-a326-25c094ac833c
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Record Information

Last Sierra Extract TimeApr 27, 2020 09:29:31 AM
Last File Modification TimeJun 18, 2021 03:50:19 AM
Last Grouped Work Modification TimeOct 02, 2021 01:52:16 AM

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