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The Way We'll Be: The Zogby Report on the Transformation of the American Dream
(OverDrive MP3 Audiobook, OverDrive Listen)

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Tantor Media, Inc. 2008
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OverDrive MP3 Audiobook, OverDrive Listen
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Unabridged
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Description

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are learning to live with limits on everything---from the resources we consume to the exercise of national power abroad.

---Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

---Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

---We are demanding authenticity---in politicians, products, and our daily encounters---like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

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Street Date:
08/29/2008
Language:
English
ISBN:
9781400128150
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Citations
APA Citation (style guide)

John Zogby. (2008). The Way We'll Be: The Zogby Report on the Transformation of the American Dream. Unabridged Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

John Zogby. 2008. The Way We'll Be: The Zogby Report On the Transformation of the American Dream. Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

John Zogby, The Way We'll Be: The Zogby Report On the Transformation of the American Dream. Tantor Media, Inc, 2008.

MLA Citation (style guide)

John Zogby. The Way We'll Be: The Zogby Report On the Transformation of the American Dream. Unabridged Tantor Media, Inc, 2008.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Date Added:
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Date Updated:
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Last Grouped Work Modification Time:
Sep 25, 2021 01:51:53

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The Way We'll Be
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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are learning to live with limits on everything---from the resources we consume to the exercise of national power abroad.

---Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

---Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

---We are demanding authenticity---in politicians, products, and our daily encounters---like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

reviews
      • premium: True
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      • content: Super pollster John Zogby compiles 20 years of polling in his effort to understand the first "global generation"--today's 18-29-year-olds. Golden Voice Dick Hill reads the reports and background stories in an engaging manner as Zogby works his way through social issues, including religion, education, politics, and the environment. Hill's gravelly voice draws the listener into the anecdotes that illuminate the lists of statistics and numbers. Published in August 2008, Zogby's polls do not include the results of the presidential election, or the economic crisis of tight money and minimal credit. Nevertheless, Hill's narration makes the recitation of numbers intriguing and thought provoking for decision makers in business and industry today. M.B.K. (c) AudioFile 2009, Portland, Maine
      • premium: True
      • source: Publisher's Weekly
      • content:

        May 12, 2008
        Renowned political pollster Zogby distills a lifetime of surveying public opinion into a provocative—and heartening—portrait of American attitudes toward a host of topical issues that will shock cynics who regularly pronounce on the nation's divisions, apathy and appetite for excess. “The bullshit era is over and done,” Zogby notes; his surveys reveal a public craving for truth rather than hype, valuing thrift over luxury and ready to accept limits on consumption. A “New American Consensus” is emerging, according to the author; shared economic hardships are uniting people commonly perceived to be at odds, and self-defined identities such as “investor” are becoming more reliable predictors of worldviews than race or gender. The author reserves particular enthusiasm for the younger generation, whose responses reveal an unprecedented embrace of diversity, sensitivity to global human rights and a willingness to grapple with complex issues—such as abortion—free from orthodoxy and with a desire to find middle ground. “The American Century is over,” Zogby declares, “and the Whole Earth Century has begun”; his intriguing claims will likely stimulate hope and continued debate.

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shortDescription

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are...

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