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The Way We'll Be: the Zogby report on the transformation of the American dream

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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:-We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.-Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.-Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.-We are demanding authenticity-in politicians, products, and our daily encounters-like never before.These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.
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9781400128150
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Grouping Information

Grouped Work ID440a46bd-47a7-be10-a326-25c094ac833c
Grouping Titleway we ll be the zogby report on the transformation of the american dream
Grouping Authorjohn zogby
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2023-11-23 01:40:29AM
Last Indexed2024-03-28 02:50:47AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Hill, Dick
author
Zogby, John
author2-role
Hill, Dick,reader
hoopla digital
author_display
Zogby, John
display_description
In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:-We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.-Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.-Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.-We are demanding authenticity-in politicians, products, and our daily encounters-like never before.These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.
id
440a46bd-47a7-be10-a326-25c094ac833c
isbn
9781400128150
last_indexed
2024-03-28T08:50:47.648Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781400128150
publishDate
2008
publisher
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Consumer behavior
Economic conditions
title_display
The Way We'll Be : the Zogby report on the transformation of the American dream
title_full
The Way We'll Be : the Zogby report on the transformation of the American dream [electronic resource] / John Zogby
title_short
The Way We'll Be
title_sub
the Zogby report on the transformation of the American dream
topic_facet
Business
Consumer behavior
Economic conditions

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
hoopla:MWT10755544Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/10755544?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
hoopla:MWT10755544eAudiobookAudio BooksUnabridgedEnglishTantor Media, Inc20081 online resource (1 audio file (8hr., 30 min.)) : digital.