Breaking Out
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Description
How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this book will get you started on the journey to idea entrepreneurship.
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ISBN:
9781469054964
9781422191408
9781422191408
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Grouping Information
Grouped Work ID | 8ea39da5-f1a3-5e9c-44e4-9d9930f3ad1b |
---|---|
Grouping Title | breaking out |
Grouping Author | john butman |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-03 23:11:02PM |
Last Indexed | 2024-05-02 03:02:28AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Synnestvedt, Erik
author
Butman, John
author2-role
Synnestvedt, Erik,reader
hoopla digital
hoopla digital
author_display
Butman, John
display_description
How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this book will get you started on the journey to idea entrepreneurship.
id
8ea39da5-f1a3-5e9c-44e4-9d9930f3ad1b
isbn
9781422191408
9781469054964
9781469054964
last_indexed
2024-05-02T09:02:28.627Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781469054964
publishDate
2013
publisher
Gildan Audio
Harvard Business Review Press
Harvard Business Review Press
recordtype
grouped_work
subject_facet
Business
Economics
Electronic books
Entrepreneurship
Management
Marketing
Economics
Electronic books
Entrepreneurship
Management
Marketing
title_display
Breaking Out
title_full
Breaking Out [electronic resource] / John Butman
title_short
Breaking Out
topic_facet
Business
Economics
Electronic books
Entrepreneurship
Management
Marketing
Economics
Electronic books
Entrepreneurship
Management
Marketing
Solr Details Tables
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hoopla:MWT12439370 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/12439370?utm_source=MARC&Lid=hh4435 | Available Online |
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---|---|---|---|---|---|---|---|---|
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hoopla:MWT12439370 | eBook | eBook | English | Harvard Business Review Press | 2013 | 1 online resource (256 pages) |