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The way we'll be: The Zogby Report on the Transformation of the American Dream

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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are learning to live with limits on everything---from the resources we consume to the exercise of national power abroad.

---Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

---Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

---We are demanding authenticity---in politicians, products, and our daily encounters---like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

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9781400064502
9781400128150
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Grouped Work ID440a46bd-47a7-be10-a326-25c094ac833c
Grouping Titleway we ll be the zogby report on the transformation of the american dream
Grouping Authorjohn zogby
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-08-05 01:49:03AM
Last Indexed2021-08-05 02:57:27AM
Novelist Primary ISBNnone

Solr Details

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authorZogby, John.
author2-roleHill, Dick.
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Online OverDrive Collection
display_description

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition---that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

---We are learning to live with limits on everything---from the resources we consume to the exercise of national power abroad.

---Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

---Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

---We are demanding authenticity---in politicians, products, and our daily encounters---like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

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subject_facetPublic opinion -- United States
Social surveys -- United States
United States -- Social conditions -- 1960-1980 -- Public opinion
United States -- Social conditions -- 1980- -- Public opinion
title_displayThe way we'll be : the Zogby report on the transformation of the American dream
title_fullThe Way We'll Be The Zogby Report on the Transformation of the American Dream
The way we'll be : the Zogby report on the transformation of the American dream / John Zogby
The way we'll be : the Zogby report on the transformation of the American dream [electronic resource] / John Zogby
title_shortThe way we'll be
title_subThe Zogby Report on the Transformation of the American Dream
topic_facetBusiness
Nonfiction
Public opinion
Social conditions
Social surveys