Breaking out: how to build influence in a world of competing ideas
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Description
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this audiobook will get you started on the journey to idea entrepreneurship.
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ISBN:
9781422172803
9781469054971
9781469054971
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Grouping Information
Grouped Work ID | a59d9679-8cac-ca05-d7f1-7deed2ed871d |
---|---|
Grouping Title | breaking out how to build influence in a world of competing ideas |
Grouping Author | john butman |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-19 01:38:31AM |
Last Indexed | 2024-04-19 01:43:12AM |
Solr Fields
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author
Butman, John
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Butman, John
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Online OverDrive Collection
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display_description
In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others-can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public-yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out-by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way-this audiobook will get you started on the journey to idea entrepreneurship.
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Audio Books
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Books
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Online OverDrive Collection
primary_isbn
9781422172803
publishDate
2013
publisher
Ascent Audio
Harvard Business Review Press
Harvard Business Review Press
recordtype
grouped_work
subject_facet
Creative ability in business
Creative thinking
Diffusion of innovations
Entrepreneurship
New products
Creative thinking
Diffusion of innovations
Entrepreneurship
New products
title_display
Breaking out : how to build influence in a world of competing ideas
title_full
Breaking Out How to Build Influence in a World of Competing Ideas
Breaking out : how to build influence in a world of competing ideas / John Butman
Breaking out : how to build influence in a world of competing ideas / John Butman
title_short
Breaking out
title_sub
how to build influence in a world of competing ideas
topic_facet
Business
Creative ability in business
Creative thinking
Diffusion of innovations
Entrepreneurship
Marketing & Sales
New products
Nonfiction
Creative ability in business
Creative thinking
Diffusion of innovations
Entrepreneurship
Marketing & Sales
New products
Nonfiction
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