Breaking out: how to build influence in a world of competing ideas

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How do you gain influence for an idea? In Breaking Out , idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don't Get Fat ), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship.
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9781422172803
9781469054971
9781469054964
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Grouped Work ID 0ff74cc9-d8d7-5303-3dfa-be02d49b0576
Grouping Title breaking out how to build influence in a world of competing ideas
Grouping Author butman john
Grouping Category book
Last Grouping Update 2019-06-25 20:02:02PM
Last Indexed 2019-06-25 04:29:46AM

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auth_author2 Synnestvedt, Erik.
author John Butman
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display_description

In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this audiobook will get you started on the journey to idea entrepreneurship.

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subject_facet Creative ability in business, Creative thinking, Diffusion of innovations, Entrepreneurship, New products
title_display Breaking out : how to build influence in a world of competing ideas
title_full Breaking Out How to Build Influence in a World of Competing Ideas, Breaking out : how to build influence in a world of competing ideas / John Butman, Breaking out : how to build influence in a world of competing ideas [electronic resource] / John Butman
title_short Breaking out :
title_sub how to build influence in a world of competing ideas
topic_facet Business, Creative ability in business, Creative thinking, Diffusion of innovations, Entrepreneurship, New products, Nonfiction